To the CEO of the Manischewitz:
How am I supposed to eat your delicious sardines when I have to solve a jigsaw disguised as the pull open tab on your cans? If I wanted a brainteaser I would stick with Sudoku or the metal puzzles at select chain restaurants. Instead, I find myself battling with a can containing two ultra-sharp edges capable of eviscerating the radial index artery in my finger resulting in massive blood loss, the onset of sepsis, and an early grave for a dedicated Season’s customer.
I work out. I can bench press my body weight, run nearly a 20 minute 5k and, in my mid-30’s, leaned down to 10% body fat. However, opening your cans is an arduous task. On more than one occasion, I have forced open the tab while losing complete control of the base of the can. Oil sprayed all over my work desk and splattered on my heavily faded, medium-quality Gap shirt.
The oil that did not land on me oozed onto the tabletop. Despite numerous attempts to wipe down the table, the lingering smell of dead fish repulsed my co-workers resulting in an onslaught of insults directed at your product and me. I am used to the verbal abuse from them, but I took great offense when they attacked the healthy snack your company makes. I attempted to defend the nutritional value of your sardines with their heart healthy proteins and fats. My rebuttal was ignored as their complaining persisted until the next day when the overnight cleaning crew was able to use industrial strength chemicals to remove the remnants of the fish oil.
One time I pried open a can and strained a muscle in my forearm. I have already explained how I am in excellent shape. I can only imagine what levels of exhaustion and injury normal people, of average strength and aerobic condition, must endure when engaging your pull open tabs. Although the directions for opening the can are clear and simple to read on the box, the act of opening a can is of a Herculean magnitude.
I appreciate the value of your sardines. For less than the price of a pop and bag of chips, I can enjoy a natural food that is easy to carry to baseball games, winter campouts, and hikes in the forest. I eat your pilchards five to six times a week. If the Frenchman, Nicolas Albert, the originator of canning, could taste your product he would be impressed. I feel his approval of your container would fall short of his eighteenth century expectations.
“Your best teacher is your last mistake” – Ralph Nader
Admit it. Manischewitz screwed up. It is OK. There is still hope for your product’s container. Prior to switching to the metal lid, you used a foil lid. I implore you to bring back the foil lid. It is easy to open and kid friendly.
Enclosure: a picture of my pantry with 100+ cans of sardines
UPDATE 5/31/17: Bonnie, from the Manischewitz company, responded on behalf of the CEO. She came with the great news that my sardines are now packed in a foil lined can. She also included 12 cans of their delicious sardines, numerous coupons for sardines, and a very nice letter thanking me for being a loyal customer.